Monday's Shine Bright
This is Elise speaking to you, do you hear me?
Today I took over this little news for
tell you the story of our new capsule.
As is often the case, she is lulled by love and attention .
In this capsule we tried to show strength, woman power !
How? We decided to shout a loud slogan.
"Shine Bright" obviously inspired by the song by Rihanna, sweatshirt that we called Beyoncé for humor, and maybe to make you react a little!
"Shine Bright" because that is what we want to convey as a message, from its literary translation "shines bright"
We women are stars, monsters of power.
And this slogan " Shine Bright " you have to believe it.
It is very important for me, who realized being highlighted by my lover that WOW I did something crazy, I am IN-DE-PENDENT! I started my brand 4 years ago with my four cents in my pocket, I went through phases as much in my work as in my personal life, difficult. And today I realize that I came out of it with my head held high, I collapsed but I got back up. As Xavier Dolan said and it is one of my favorite situations:
"Everything is possible for those who dream, dare, work and never give up."
So this collection is also a little bit of my revenge,
like everything I do in general.
This brand is my revenge on my teachers who didn't believe in me, you saw I can do it.
Through this collection, I want to express that we can all achieve it.
From a professional or personal point of view, everything is possible.
Don't let yourself be put down, don't let anyone tell you that you're useless, uninteresting, because even if the period is not ideal for a whole bunch of reasons, there are definitely things you can be proud of.
Make a list and SHINE BRIGHT!