Our commitment
Él ise Chalmin is not just t-shirts with hearts on the chest and pretty prints on ready-to-wear collections.
It’s also a committed brand, and that’s important!
Since the brand was created in 2015, production has followed a responsible model that is mindful of the environment and the quality of its products.
Today more than ever, the future of our beautiful planet is seriously compromised... This is largely why our brand identity is built around a sustainable and eco-responsible policy .
This environmentally friendly composition aims to combat the use of environmentally destructive materials. Polyester, for example, releases micro-particles of plastic after washing. These are released in the rinsing water and invisibly pollute the aquatic environments, leading to massive destruction of underwater flora and fauna.
Polyester remains just one example among many, but it illustrates the painful consequences of synthetic materials on the environment. This is why our creations are made from materials such as silk, cotton and linen.
The famous Lolita t-shirts are made from organic cotton, while the ready-to-wear is made from 100% natural materials.
It’s also a committed brand, and that’s important!
Since the brand was created in 2015, production has followed a responsible model that is mindful of the environment and the quality of its products.
Today more than ever, the future of our beautiful planet is seriously compromised... This is largely why our brand identity is built around a sustainable and eco-responsible policy .
This environmentally friendly composition aims to combat the use of environmentally destructive materials. Polyester, for example, releases micro-particles of plastic after washing. These are released in the rinsing water and invisibly pollute the aquatic environments, leading to massive destruction of underwater flora and fauna.
Polyester remains just one example among many, but it illustrates the painful consequences of synthetic materials on the environment. This is why our creations are made from materials such as silk, cotton and linen.
The famous Lolita t-shirts are made from organic cotton, while the ready-to-wear is made from 100% natural materials.
Elise's words:
"The choice of our materials is in line with the brand's values. The most important thing, after the design, was to print my creations on natural fabrics such as cotton, linen or silk, all entirely made in Europe to limit our environmental impact.
We are a young brand, full of ambition, and working in an eco-responsible dynamic is really important to us."
We work with an association called Fair Trade Foundation, in order to provide work to many developing countries. It ensures that production tasks are carried out legally, fairly and safely.
We are a young brand, full of ambition, and working in an eco-responsible dynamic is really important to us."
We work with an association called Fair Trade Foundation, in order to provide work to many developing countries. It ensures that production tasks are carried out legally, fairly and safely.
As you can see, we are not just a clothing brand. Our collections illustrate the way our team works and the values with which it identifies.
Respect, trust and authenticity, without forgetting that touch of madness specific to Elise Chalmin.
Respect, trust and authenticity, without forgetting that touch of madness specific to Elise Chalmin.

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