February 18, 2020
Hello planet!
It's true that at Elise Chalmin we like to do great things, but we don't always share them with you!
So today I take up my pen and my keyboard to tell you about our pride.
So today I take up my pen and my keyboard to tell you about our pride.
Sweatshirt1990 85% organic cotton 15% recycled polyester
We entered the TALENT S program of the French Ready-to-Wear Federation in July 2019, it is a support for French brands, for those who need it! We do a lot of work there restructuring companies, collections, etc. In fact, we work on the entire substance of the brand. Something we had never worked on at home.
But that is not why I am writing my little novel to you today.
During our brand presentation to the federation, we explained that we wanted to reduce our ecological impact.
The fashion industry is very polluting for the planet and we want to be able to give it another image, because it is important for us, for you, but especially for it, the planet!
The fashion industry is very polluting for the planet and we want to be able to give it another image, because it is important for us, for you, but especially for it, the planet!
The Albertina overshirt 100% natural cotton
So we had stated that we wanted to reduce the use of synthetics in our collections, these have always been composed largely of natural materials, but there is always a fabric that catches our eye that is not very friendly. This year we managed to say STOP to that.
Our winter collection is made up of only 2.13% synthetic.
This synthetic is a recycled polyester found in our Paul , Markus , 1990 and Beyoncé sweatshirts.
This synthetic is a recycled polyester found in our Paul , Markus , 1990 and Beyoncé sweatshirts.
They are made of 85% cotton and 15% recycled polyester!
Isn't that beautiful? In addition to this wonderful news, our pretty sweatshirts are also made through a fair trade association!
Markus Sweatshirt 85% organic cotton 15% recycled polyester
For our 2020 summer collection, we created a collection made of 100% natural materials, we even added a little Tencel for vegans :) We can't wait to show you!
The Ella jacket, 100% cotton
