Bocage x Elise Chalmin, the manufacturing secrets

At the beginning of November, the newspaper is officially back in service! We will regularly reveal to you the inside story of Elise Chalmin, the manufacturing secrets of our products, our favorites... In short, you will soon know everything about us!

For this back-to-school season, we have teamed up with the French shoemaker Bocage to offer you a collection of colorful shoes as usual ;)
A look back at the manufacturing secrets of one of our favorite pieces: the Alise moccasin .

collab bocage elise chalmin moccasin alise

The story begins in March 2019. Elise and Laetitia set off for Saint Pierre Montlimart, a village in Maine et Loire between Nantes and Angers. We headed to the headquarters of the Eram group, which has owned the Bocage brand since 1977.

We then meet the team of stylists and product managers with whom we have worked hand in hand throughout this collaboration. They present us with different models that can be created.

Then we had to select the color ranges, the different combinations of materials and colors. Needless to say, Elise was in a bit of heaven at that moment: hundreds of leather samples in all colors, all that was left was to choose. We quickly agreed on one thing: this collection would be synonymous with colors, suede, shiny leathers and glitter.

collaboration collab elise chalmin bocage

The idea of ​​a loafer quickly took hold. Its particularity? The heart-shaped upper and its colored inserts: two plum and pink suede leathers, one iridescent red leather, all enhanced by a yellow suede leather at the back of the heel.

We imagine him as our winter companion, dressing up our usual uniform of big wool sweater and raw jeans.

Alise Elise Chalmin Bocage moccasin

The initial sketch of the Alise moccasin

After several discussions between the Bocage teams and once the prototypes were manufactured in their factory, it was the turn of the Bocage team to come and meet us in Paris in June to shoot the entire collection.

The scene was played out in the Montmartre district. Total immersion in Elise's daily life. The Alise loafers took their place next to the Galmire pumps and the Elnes boots and blended in with the colorful and warm decoration of Elise's apartment. That day, shoes were allowed on the bed and Guillaume Lechat , the photographer, captured the aura of #goodmood and freshness that emanates from our wonderful shoes. Whether with a red woolen cloth coat, a soft sweatshirt or even simple straight jeans, we quickly realized that we were going to be able to be shod in Elise Chalmin x Bocage all winter long.

alise elise chalmin bocage moccasins
Elnes boots , Alise moccasins and Galmire pumps .

We then had to wait several months before seeing these beauties again and, above all, being able to present them to you.

Today the collab' is present in most Bocage boutiques in France and on the brand's e-shop: www.bocage.fr. Embroidered sweatshirts, leather goods, moccasins, boots and even ballerinas, a collection for all hearts. Our pieces are just waiting for you to brighten up your end of year.

hemily elise chalmin bocage love forever sweatshirt

(I must admit, Elise has rarely had such a good hairdo..)

And you, which piece(s) from the collab did you fall for?
Don’t hesitate to share your favorites or ideas for articles that you would like to see in the newspaper!

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